Afrobeat and Afropop are largely considered Nigeria’s leading music markets. As a result, the Nigerian market hasn’t always been the strongest supporter of rap. It’s a reality that has, to an extent, stymied the growth of a definitive hip-hop culture in Nigeria. The actual music industry has been little help in the matter simply because many of the leading voices have deemed rap to be much less lucrative than Afrobeat or pop.
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